Where did rap go? That’s one of the most intriguing question right now in the Nigeria music industry. It’s not that we are short of talented rappers or the best MCs in the game, but what is the major problem facing one of the best genres which have once dominated the African scene and put the country’s music on the world map.
There was a time when Top MCs like MI ruled with songs like Action film, or Ice Prince spitting those bars on Oleku, Vector playing on words in king kong, and the “Ibile”ones too tagging themselves the “street kings” like Olamide, Phyno, Reminisce, Mzkiss, Cdq, and others doing what they love doing best which made people go crazy, screaming, and thinking how did they come up with those bars.
Those times are long gone and these rappers themselves have lost their magic to the Afro beats fever and auto tune dealers, shout out to Ladipoe for that word. It is what it is, when you can’t beat them you join them, and that’s one of the things happening in the rap game. No judging though, the market has gone wild and because of how Unidirectional it is with only one sound having all the love, which right now it’s Afrobeat with some street mix, and this has brought some big “Tesumole” things or irrelevancy on the rap genre.
Man must eat and stay relevant in order not to fall into depression and now almost all the rappers are doing the new thing “rappers wey dey sing song” shout out to Dremo, Ycee, Falz, Olamide, and others doing it which have paved way for others too to tag along. Now rappers don’t rap anymore but sing sing sing.
The last good thing to come out from rap in Nigeria was the Falz album, and the beef between chocolate city boss MI and Lafiaji himself Vector where they went at each other with mad lines which got Nigerians captivated and finally talking about the genre again. It’s not that these Artists are not working, we have seen Phyno, A-Q, ShowDemCamp drop works and others like Dremo, Ladipoe, Ycee, Blaqbonez, Brainee also doing their thing but most Nigerians ain’t just feeling it if the Afro beat is not flowing or captivating enough.
MI once said South African rappers are already ahead of us and nobody is disputing that because their market is so versatile and open enough for everyone and every sound, but in Nigeria its different.
To make rap relevant again everybody must improve and become versatile, that means rapping in Afrobeats [ that is using rap in the language the people understand]. The way it is going, pure rap will struggle to survive in this Afrobeat age and if you are not versatile enough you might end up joining Sammie Okposo band like Olamide said in one of the biggest rap songs in Nigeria ” Local Rappers”.